Natty Hatty, Inc. (“Natty Hatty”) is committed to maintaining full compliance with the U.S. CAN-SPAM Act, Canada’s Anti-Spam Legislation (CASL), and global anti-spam standards.

We ensure that all email, SMS, push notifications, and platform communications are lawful, permission-based, and respectful of user preferences.

This policy applies to all communications sent via:

• Natty Hatty Business Center

• Natty Hatty Customer App

• Natty Hatty Signature

• Email notifications, reminders, alerts

• Payment confirmations, receipts

• Team updates, tryout notifications, and operational messages

1. Definitions

1.1 “Commercial Electronic Message” (CEM)

Any message that promotes or advertises events, services, memberships, or commercial offerings.

1.2 “Transactional or Relationship Message”

Messages required to complete a transaction or deliver a service (e.g., receipts, waivers, schedule changes).

1.3 “Consent”

• Express Consent (CASL) — User explicitly agrees to receive messages.

• Implied Consent — User interacts with a service in ways that reasonably allow messaging (e.g., registering for a tryout).

Natty Hatty supports both, but prioritizes express consent whenever possible.

2. How Natty Hatty Ensures Anti-Spam Compliance

Natty Hatty follows the six core principles:

• No unsolicited messages

• Clear identification of sender

• Working unsubscribe links

• Truthful subject lines

• Accurate routing information

• Immediate compliance with opt-out requests

3. CAN-SPAM Act Compliance

Natty Hatty complies with all requirements of the CAN-SPAM Act (15 U.S.C. §7701).

3.1 Header & Sender Accuracy

All messages display accurate:

• “From” name

• “Reply-to” address

• Routing information

• Organization name when sent on behalf of a team or facility

Natty Hatty never disguises message origin.

3.2 No Deceptive Subject Lines

Subject lines accurately reflect the message content (e.g., “Payment Received,” “Tryout Reminder”).

3.3 Identification of Commercial Content

Commercial messages include clear identification such as:

“This message was sent via Natty Hatty on behalf of [Organization].”

3.4 Physical Mailing Address

All commercial emails include a valid physical address for compliance.

3.5 Mandatory Opt-Out Mechanisms

Every marketing or promotional message includes an unsubscribe link that:

• Is clear and conspicuous

• Works for at least 30 days

• Immediately records the opt-out

• Takes effect within 10 business days (CAN-SPAM requirement)

Transactional messages do not require unsubscribe links.

3.6 No Sale or Transfer of Emails After Opt-Out

Natty Hatty does not sell or transfer emails except when required to complete a service requested by the user.

4. CASL Compliance

Natty Hatty complies with Canada’s CASL requirements, known as one of the strictest anti-spam laws globally.

4.1 Express Consent Requirements

Natty Hatty obtains express consent when:

• Users create accounts

• Users register athletes

• Users subscribe to communications

• Organizations import contact lists

Consent records include:

• Timestamp

• IP address

• Source of consent

• Method used

No pre-checked boxes are allowed (CASL requirement).

4.2 Identification Requirements

All messages include:

• Sender identification

• Contact information

• Unsubscribe mechanism

4.3 Unsubscribe Compliance (CASL)

Unsubscribe links:

• Must work for 60 days

• Must be processed within 10 days

4.4 Transactional Messages Under CASL

Messages required to deliver services (waiver signing, schedules, payments, reminders) do NOT require consent and are permitted.

5. Types of Messages Sent by Natty Hatty

5.1 Transactional (No Unsubscribe Required)

• Payment receipts

• Registration confirmations

• Tryout reminders

• E-signature confirmations

• Waiver completion notices

• Team communication from coaches

• Facility updates related to active events

• Account security notifications

These are service-essential messages.

5.2 Commercial or Promotional (Unsubscribe Required)

• Facility marketing campaigns

• Tryout promotions

• Program announcements

• Membership promotions

• Highlight reels or newsletters

These require:

• Consent

• Unsubscribe link

• Visible sender identification

6. Unsubscribe / Opt-Out Process

Users may opt out by:

• Clicking the unsubscribe link in any commercial email

• Managing preferences in the Natty Hatty Customer App

• Contacting support:

  support@nattyhatty.com

Natty Hatty processes opt-outs:

• Within 10 business days (CAN-SPAM)

• Within 10 calendar days (CASL)

Opt-out applies per contact, not per athlete.

7. Anti-Spam Rules for Organizations Using Natty Hatty

Organizations must follow:

• CAN-SPAM (U.S.)

• CASL (Canada)

• GDPR’s legitimate interest rules (if applicable)

Organizations may not:

• Upload purchased email lists

• Send unauthorized promotional emails

• Use Natty Hatty to send spam

• Misrepresent sender identity

• Ignore unsubscribe requests

• Send messages unrelated to sports services without consent

Natty Hatty may suspend accounts that violate anti-spam laws.

8. Data Logging & Consent Recordkeeping

To support compliance, Natty Hatty logs:

• Opt-in timestamps

• Consent source

• IP addresses

• Device metadata

• Opt-out timestamps

• Communication logs

These logs serve as audit records for regulatory inquiries.

9. Enforcement & Violations

Natty Hatty may:

• Suspend messaging abilities

• Restrict organization access

• Terminate accounts for repeated violations

• Provide logs for legal inquiries

• Report severe abuse internally

Zero tolerance for:

• Purchased contact lists

• Mass unsolicited messages

• Automated spam campaigns

• Fraudulent sender identities